Associate Brand Manager - Engagement & Retention

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 150cr. We are working with over 50,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing?

As the ABM – Engagement & Retention, you will own the post-activation creator journey, ensuring creators stay engaged, trust the platform, and adopt new features that help them earn more.

This role is about depth over breadth and building long-term creator relationships.

Engagement & Retention Outcomes

Co-own metrics with Business team for:

Feature adoption (Rewards, Storefront, FB channel, Select)

Creator engagement and sentiment

Identify what keeps creators active, and what causes churn

Build tracking systems to monitor creator behaviour across marketing initiatives and proactively plan implementation of changes.

Manage GTMs for new launches, features and creator-first activities

Develop positioning & branding for feature & key launches, while planning content & distribution that ensures maximum adoption.

Deeply understand creator sentiment and strategise on initiatives keeping creator at the heart.

Work closely with Business, Product & Content Teams to build solutions to key business problem statements.

Problem Solving & Trust Building

Research, conduct surveys and be completely involved in speaking to creators to drive marketing insights to identify gaps

Plan and manage content requirements wherever required, ensuring correct narratives and timely deliveries.

Partner with Content Strategists to craft trust-building narratives across platforms and formats.

Build long term content advocates in the community

Build & scale our content advocacy program to build loyalists and mentors in the content industry

Conceptualise content with creators to promote best practices, tips and hacks to use and grow with Wishlink

Manage operations and ideate on new initiatives to scale the program.

What are we looking for?

Thinks long-term about relationships and trust and actively works on improving the same.

Is comfortable solving ambiguous problems (sentiment, confidence, motivation)

Can lead GTMs around launches & adoption with clarity and ownership

Is comfortable partnering with Product and translating features into value

Has 2–4 years of experience in brand, product marketing, lifecycle, or community-focused roles

Has prior exposure to SaaS or consumer apps.

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

Competitive Salary, Generous ESOPs, and Relocation Bonus

Learning & Development Programs with a Dedicated Budget

Company sponsored newsletters and books

ChatGPT Subscription

Regular Team Outings

Discounted Health Plans & Gym Memberships

Industry insights on growing your social media if you are a (aspiring) creator