Associate Brand Manager - Acquistion & Onboarding

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 150cr. We are working with over 50,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing?

As the ABM – Acquisition & Onboarding at Wishlink, you will own the creator entry funnel end-to-end — from first touchpoint to first successful earning moment. Your goal is to bring in the right creators, activate them fast, and reduce early drop-offs through clear positioning, education, and performance-driven initiatives.

This role is ideal for someone who enjoys funnel thinking, problem-solving, and high-velocity execution.

Acquisition Funnel Ownership

Own key metrics across:

Creator acquisition via Influencer Marketing

Activation (signup → first link → first sale) via content and marketing levers.

Work closely with IM and Performance teams to bring quality creators into the ecosystem

Continuously diagnose drop-offs and identify levers for improvement

Drive problem solving across Acquisition and strategise/own the necessary initiatives.

Onboarding & Activation

Co-own onboarding success metrics for creators brought from above initiatives.

Drive nuanced problem solving and work cross functionally with Content, Design, Product and Business teams to prioritise and plan projects where content can be a solution.

Ensure creators clearly understand (without 1-on-1 interactions):

How Wishlink works

How to start earning quickly

Drive initiatives like Starter Kits, walkthroughs and other relevant projects.

Performance-led Campaigns

Program manage & plan performance-led creatives across Meta, Google & other platforms

Own 2% CTR metric across ads

Ensure timely delivery of creatives by working closely with Content Strategists and Design Team.

Own monthly & weekly reporting & strategy for performance creatives

What are we looking for?

Works at the intersection of business and creative.

Is comfortable owning numbers and accountability, not just execution

Can break a vague problem into clear hypotheses and actions, while managing time optimally.

Balances creative intuition with data-led decision-making

Can work cross-functionally without waiting for constant direction

Has 3–4 years of experience in brand, growth, product marketing, or performance-led roles

Has prior exposure in D2C & E-Com.

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

Competitive Salary, Generous ESOPs, and Relocation Bonus

Learning & Development Programs with a Dedicated Budget

Company sponsored newsletters and books

ChatGPT Subscription

Regular Team Outings

Discounted Health Plans & Gym Memberships

Industry insights on growing your social media if you are a (aspiring) creator