Head of Influencer Marketing: Wishlink


About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.



Team and Investors

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.



Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.


Immense Scale

In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.


Stellar Team

Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!


Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 200cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. 


Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.



What would you be doing?

  • Lead and manage the execution team, ensuring seamless implementation of influencer marketing initiatives.
  • Develop and implement campaign strategies that align with business objectives and drive measurable results.
  • Oversee end-to-end planning, execution, and performance tracking of influencer-driven initiatives across multiple brands.
  • Establish and refine best practices for influencer selection, negotiation, content approvals, and performance optimization.
  • Work closely with the data and analytics team to track key performance metrics, generate insights, and optimize campaign ROI.
  • Collaborate with sales, product, and marketing teams to enhance the value proposition of our influencer marketing services.
  • Drive innovation in influencer marketing by staying ahead of industry trends, platforms, and emerging opportunities.
  • Manage budgets, forecasting, and resource allocation for influencer marketing operations.
  • Build and nurture strong relationships with key influencers, brands, and agency partners.



What are we looking for?

If you are a content creator yourself or have worked closely in the social media space - we like you already :)

  • Bachelor's or Master’s degree in Marketing, Business, or a related field.
  • 6+ years of experience in influencer marketing, digital marketing, or brand partnerships, with at least 3 years in a leadership role.
  • Proven experience managing teams, overseeing large-scale influencer marketing campaigns, and driving sales growth through strategic partnerships.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication, negotiation, stakeholder management, and sales skills.
  • Ability to work in a fast-paced environment and drive operational excellence.
  • Familiarity with influencer marketing software and performance tracking tools. 



Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

  1. Competitive Salary, Generous ESOPs, and Relocation Bonus
  2. Learning & Development Programs with a Dedicated Budget
  3. Company sponsored newsletters and books
  4. ChatGPT Subscription
  5. Regular Team Outings
  6. Discounted Health Plans & Gym Memberships 
  7. Industry insights on growing your social media if you are a (aspiring) creator



Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android


Team

Shaurya Gupta - Founder & CEO

Divyansh Ameta - Founder & COO

Chandan Yadav - Founder & CTO



Team

Karan Singla - Hiring Manager

Gaurav Raj

Shreshth Gupta

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