Campaign Manager
About Wishlink
Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.
Team and Investors
Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.
Why Join Us?
Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense Scale
In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar Team
Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!
Growth Opportunity
We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 150cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
What would you be doing?
- Develop and execute influencer marketing strategies and campaigns aligned with brand and client objectives.
- Identify, negotiate, and manage relationships with influencers, brand ambassadors, and content creators.
- Research and evaluate potential influencers based on audience demographics, engagement metrics, and brand alignment.
- Oversee influencer outreach, contracting, and content approvals to ensure brand consistency.
- Manage campaign timelines, deliverables, and budgets to maximize ROI.
- Track, analyze, and report campaign performance using key KPIs and analytics tools.
- Collaborate with internal teams, including social media, content, and paid media, to integrate influencer campaigns into broader marketing efforts.
- Stay updated on industry trends, emerging platforms, and best practices to drive continuous innovation.
- Adapt and optimize campaigns using Wishlink's unique influencer marketing methodologies.
What are we looking for?
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in influencer marketing, digital marketing, or social media management.
- Strong knowledge of influencer platforms (Instagram, TikTok, YouTube, etc.) and marketing tools.
- Excellent communication and negotiation skills.
- Ability to analyze data and translate insights into actionable strategies.
- Strong proficiency in Microsoft Excel and data analysis.
- Creative mindset with a passion for storytelling and brand building.
- Experience managing budgets and performance-driven campaigns.
- Familiarity with influencer marketing software and data-driven selection tools.
- Experience in e-commerce, fashion, beauty, lifestyle brands, or influencer marketing agencies.
- Proven track record of executing successful influencer campaigns.
- Prior experience working with influencer marketing agencies or non-traditional influencer marketing models is a plus, but experience within an influencer marketing agency is also highly valued.
Perks and Benefits
We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
- Competitive Salary, Generous ESOPs, and Relocation Bonus
- Learning & Development Programs with a Dedicated Budget
- Company sponsored newsletters and books
- ChatGPT Subscription
- Regular Team Outings
- Discounted Health Plans & Gym Memberships
- Industry insights on growing your social media if you are a (aspiring) creator
Experience Wishlink
Team
